If the button said, “status report” instead of “blog,” people would go, “oh!” click on it and get started.

That’s a great way of putting it. I’ve been helping my father with his blog for about a year and he still complains about the word blog. He feels like the language surrounding “blogs” excludes his generation from participating. I wonder if it changing the language to stuff like eStatusreports would help? I think it would ease the transition for those unfamiliar with the tools, but I really feel like they just need to catch up. Understanding a blog post in its essence is a requirement if one wants to predict future applications for the communication format. I think the resistance to the social nomenclature will dissipate once the Luddites see the dust cloud from those who have caught on. I almost don’t want to help them because there is so much fresh ground without competitors.