Archive for the 'Industry' Category

Interview with Jeremiah Owyang

This is my second interview. My first was Shel Israel which was a lot of fun. This time, it’s Forrester Analyst Jeremiah Owyang. I need to do more of these so if you have ideas, your recommendations are welcome.
You post multiple blogs a day, constantly refer to resources on Twitter and pump out tons of […]

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Don’t dump on me: The 4 behaviors of the social web

No dumping
Companies who continue to subscribe to blindly dumping on us will soon find themselves working to publicly undo their mistakes.

Products- You can’t know what we think or want unless you talk to us.
Advertising- Stop launching. You’re not NASA.
Solicitation- Who talks like that? Let’s have a real conversation.
Support- I don’t believe my call is […]

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On Social Networks, nobody thinks you’re a dog

Step into the light
What happens when we rebuild our online experience around people? We now can connect to those we want to in our private and work lives and build an online experience around them and the people that they are connected to, too. The most important underpinnings of a social network is trust and […]

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Octopus sightings

By popular demand, here are some pics and links of The Enterprise Octopus from Web 2.0 Expo. In case you don’t know who the Entperise Octopus is, she’s the icon for Social Software in the enterprise. I’m pretty sure I looked like a big Gomer in most of this, but hey, I was sitting in […]

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We need a social software inbox

No, not an email inbox
Even the people who develop email software like Microsoft, Google and IBM know that the inbox sucks. We don’t need a new email inbox we need something completely new. The problem is that Social Software seems to headed into the same problems as email and we certainly don’t need another dump […]

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Guest post: Stacey Monk goes big

(Due to popular Twitter demand, the below is a guest post from @staceymonk. I invite you to read what she has to say and to participate if the spirit of “going big” touches you. Oh, and Happy Birthday Stacey.)
Hi! I’m Stacey.
Wed night, as Sam was apparently pondering blogging on poop (er, diarrhea to be precise), […]

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Nike + Community = Leadership

Since the last customer highlight was so popular and since Nike’s newest online community went live yesterday, I thought I’d share some of the kick-butt things that they’re doing. They are an unbelievably creative company that spends a huge amount of time engaging with their customers. Loic had already interviewed Michael Tchao (first video). I […]

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How social software could dethrone the big guys

The big IT vendors aren’t taking social software seriously. They can’t. Not even if they wanted to. They’re wedded to a massive install base and business model based on extremely profitable file-based applications. There’s no easy way out. This very thing happened ten years ago to the photography market. That’s why the ten-year stock prices […]

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Enterprise Octopus unpacking pictures

For those not in the Twitter stream, a week ago I broke my foot in three places. Last weekend, I Twittered about it and joked about getting my wheelchair sponsored for Web 2.0 Expo, which started today. Within seconds, Zivity raised their hand, which shocked me. Potentially too racy for a Jive sponsorship, they […]

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Stop guarding your precious brand

Marketing and PR are out of control
In some ways, I can’t blame Marketing and PR people for wanting to control everything. They’re asked to look over something that’s out of their control to begin with: How people think and feel about their company and it’s products. Not to mention, in the Enterprise there’s a ton […]

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