I am frequently asked about our competition. Everyone wants to know if such-n-such company is one of our competitors and what we think of them. In a growth-stage industry, the market is flooded with options so I can understand the signal-to-noise challenge.
I think of our competition in 4 layers and while I spend the most […]
I’ve listened to a lot of companies talk about their strategies for building an online community and unfortunately I’ve heard a lot of them say something like this:
We have a ton of (documents, marketing materials, assets, whatever) and we want to get that stuff out there so that other people can talk about it and […]
New search preview
One of the bajillion new things that I love about the soon-to-be released Clearspace 2.5 is our new search preview. It’s a tiny improvement among the bigger stuff but I find it super useful. Here’s a 30 second video of me searching inside Jive. Note how autocomplete immediately starts looking for people […]
1. Craft your messages
It’s dishonest. It’s not real. It’s often done to defend against competitors. Your myopic words are often focused on the wrong thing, wordsmithed in a vacuum, and are not your own. Read any mission statement. We all ignore them, as monk-crafted as they are.
2. Be safe
Want to blend in with the rest? […]
At the end of last December I thought this year would bring some serious innovation with “Attention” online. It hasn’t happened. Not yet, anyway.
I don’t pretend to be an expert on APML but I do know that it doesn’t seem to be going anywhere significant as it stands. I’m not sure people know what to […]
I thought I’d share some simple, manual ways to get started with Social Media monitoring for those who haven’t yet taken the leap. Below are 5 ways of sticking your feet in the pond before you make a decision about a longer-term, less manual solution like Radian6, Trucast or Buzzlogic.
Volume of mentions
1. Use a combination […]
Recently, I had lunch with somone who had just visited one of our competitors and we got talking about company cultures. As we ate lunch, he began to talk about just how different each company “felt.”
That same day, we had an all hands meeting at Jive. We showed some of the big deals we did […]
Some of you might have caught wind of The Enterprise UI Summit, which is an event that we’re sponsoring next month. I know I’ve received a lot of questions about it, so I thought I’d put together a quick post.
Productivity Software meets Consumer Software
A while ago I posted about how productivity software should learn from […]
I am currently the CMO at Jive Software and a frequent speaker, blogger and work-a-holic. Although I write about social software, my opinions are biased in favor of Jive's collaboration and community solutions. I live in Portland, OR with my wife and two sons.
Copyright ©2008 Sam Lawrence — Views expressed here are not necessarily those of my employer.