http://gobigalways.com/heres-my-crap-please-talk-about-it/ Tue, 06 Jan 2009 11:10:45 +0000 http://wordpress.org/?v=2.5 http://gobigalways.com/heres-my-crap-please-talk-about-it/#comment-1795 Irregular Enterprise mobile edition Thu, 31 Jul 2008 21:20:32 +0000 http://gobigalways.com/?p=380#comment-1795 [...] What this new guidance does is add fuel to the regulatory oversight fires. The Big Four audit companies have successfully put the fear of prison front and center in the minds of C-level officers, reaping the increase in fees that go with it. However, they have been almost derelict in their updating of testing services for today’s complex ERP. What possible hope they have of providing guidance in this area is beyond my comprehension. Probably more FUD to follow. Heaven forbid that the marketers get involved. With limited exceptions, they struggle to make demonstrable use case arguments. [...] […] What this new guidance does is add fuel to the regulatory oversight fires. The Big Four audit companies have successfully put the fear of prison front and center in the minds of C-level officers, reaping the increase in fees that go with it. However, they have been almost derelict in their updating of testing services for today’s complex ERP. What possible hope they have of providing guidance in this area is beyond my comprehension. Probably more FUD to follow. Heaven forbid that the marketers get involved. With limited exceptions, they struggle to make demonstrable use case arguments. […]

]]> http://gobigalways.com/heres-my-crap-please-talk-about-it/#comment-1780 Autoscopia » Here’s my crap, please talk about it Wed, 30 Jul 2008 11:11:09 +0000 http://gobigalways.com/?p=380#comment-1780 [...] Read Here’s my crap, please talk about it [...] […] Read Here’s my crap, please talk about it […]

]]> http://gobigalways.com/heres-my-crap-please-talk-about-it/#comment-1774 Go Big Always - Here’s my crap, please talk about it « All things upside down Mon, 28 Jul 2008 17:06:45 +0000 http://gobigalways.com/?p=380#comment-1774 [...] Go Big Always - Here’s my crap, please talk about it Posted July 28, 2008 Filed under: 2.0 | Go Big Always - Here’s my crap, please talk about it. [...] […] Go Big Always - Here’s my crap, please talk about it Posted July 28, 2008 Filed under: 2.0 | Go Big Always - Here’s my crap, please talk about it. […]

]]> http://gobigalways.com/heres-my-crap-please-talk-about-it/#comment-1773 Sonny Gill Mon, 28 Jul 2008 14:01:35 +0000 http://gobigalways.com/?p=380#comment-1773 I've heard it so many times and many (esp. upper mgmt) don't get it. Why would I want to throw press releases at my community? If they cared, they'd find it. Add some uniqueness to your content and actually build your community. Broadcasting junk that's already in your marketing mix to is just making your 'community' another advertising extension and not an actual place for communication. I’ve heard it so many times and many (esp. upper mgmt) don’t get it. Why would I want to throw press releases at my community? If they cared, they’d find it. Add some uniqueness to your content and actually build your community. Broadcasting junk that’s already in your marketing mix to is just making your ‘community’ another advertising extension and not an actual place for communication.

]]> http://gobigalways.com/heres-my-crap-please-talk-about-it/#comment-1772 Bryan Person, LiveWorld Mon, 28 Jul 2008 13:43:26 +0000 http://gobigalways.com/?p=380#comment-1772 Sam, there's no question that simply throwing your crap out there and blindly expecting that people will come and drool all over it is poor strategy. There's no personal touch, no social voice behind what that brand is doing, no initial or evolving community management and engagement plan. That equals one big disaster. Sam, there’s no question that simply throwing your crap out there and blindly expecting that people will come and drool all over it is poor strategy. There’s no personal touch, no social voice behind what that brand is doing, no initial or evolving community management and engagement plan. That equals one big disaster.

]]>