Face Ricky
Ultimately you have to convince Ricky Revenue that transforming your company makes sense. It’s not that he’s all about revenue. He’s not. Ricky just wants to understand the business case, even if there is line item for it in the budget (and especially if there’s not).
Ricky doesn’t have a bias either way
The only thing he cares about is measurable value. He’s hypnotized by it. Even Norman Naysayers have to debate Ricky based on measurable business value. The best thing about Ricky is that he’s your best friend if you can bring him along with your plan. But he can be your biggest obstacle if you leave him out of the picture.
It’s not that Ricky has to have fancy ROI models or spreadsheets with pivot tables
Sometime he just needs to clearly understand the business opportunity and what the plan is to get there. That may be return but it may be a solid business plan and enough wiggle room to measure as you go. Either way you have to make a clear case.
The last character in this drama
Obviously, the last character in the cast is the person driving the project forward. I’m thinking it’s a dolphin-like animal but I haven’t told @michaelsigler who has created both Norman and Ricky (though a shout out to @LenDevanna from EMC who joked with me about Ricky and gave me the idea). Clearly, we need to do a comic strip. Keep your eye out.
