Comments on: Nike + Community = Leadership

By: Giving Every User A Voice « Alternative marketing thinking

Giving Every User A Voice « Alternative marketing thinking — Mon, 16 Jun 2008 06:38:00 +0000

[...] Brands are not just collaborating with consumers to gain insights for product improvements. Forrester has broken common objectives into 5 specific categories. Brands are using online communities to listen, to talk, to energize advocates, to support customers, and to embrace consumer ideas. Recent brands to “energize advocates” include SeaWorld and Nike. SeaWorld nurtured rollercoaster enthusiasts with rich video content and Nike featured a top community member in a commercial. [...]

By: Giving the subject matter expert a voice « just write click

Giving the subject matter expert a voice « just write click — Tue, 20 May 2008 11:57:11 +0000

[...] Parish just pointed his Twitter followers to a great blog post about Nike’s community strategy and how well it’s working. I’m a complete believer in what they’re doing. Plus, I [...]

By: Audio: How Nike’s Jordan team leans on Social Media

Audio: How Nike’s Jordan team leans on Social Media — Wed, 07 May 2008 13:07:07 +0000

[...] leaning on social media to reach customers. New Balance has a ’studio’ type site, and Nike has launched an online community [...]

By: Fibrer

Fibrer — Wed, 07 May 2008 05:25:59 +0000

5 grejer från v. 18: Omfamna kaoset!…

* **[Schulze …

By: My del.icio.us bookmarks for May 4th | AccMan

My del.icio.us bookmarks for May 4th | AccMan — Sun, 04 May 2008 11:28:19 +0000

[...] Go Big Always – Nike Community = Leadership – Another case study pointing up community as a value delivery mechanism – this time Nike. [...]

By: Jay

Jay — Fri, 02 May 2008 01:54:45 +0000

I’m curious why they used blogs for product pages when wiki documents would seem to be a better fit. I’m sure there’s something I’m missing.

By: David Armano: Enabling Doctors to be Patients « Tim Bauer’s Running Thoughts

Wed, 30 Apr 2008 17:48:43 +0000

[...] you to engage your consumer. Better yet enable them to engage with each other. Take a look at this example of how Nike is acting on these basic principles (i.e. enabling their customers to engage with one [...]

By: Frymaster

Frymaster — Wed, 30 Apr 2008 17:47:52 +0000

PPS – I wish something like this existed for cyclists

By: Frymaster

Frymaster — Wed, 30 Apr 2008 17:45:19 +0000

I left a design/mfg firm before web 2 tools were wide available, but knowing what I do about those kinds of companies and these kinds of tools, there is great upside in the idea that “behind the firewall” the conversation revolves around finding the “take-aways” from the social network (”runners like to run together”) and using those ideas in product development and delivery. If Cluetrain is an accurate predictor, the firewall will rapidly become semi-permeable.

PS. Bill Johnston – Link to NYT article?

By: Wayne Rowe

Wayne Rowe — Wed, 30 Apr 2008 16:08:28 +0000

Wow, powerful stuff. Has the other running shoe company across the river been listening? As for an internal social experience, surely there is an exciting way to link the external to the internal community. First company to blur that line? Nike has over 30,000 employees, I imagine some of them do some running and are perhaps already competing on Nike +’s external platform. Does Nike have internal competitions? Link the employee’s data from external participation? Utilize the external data for internal evaluation/research/development? (seems they are already doing this) At the very least utilize it to introduce Nike employees to the capabilities/benefits of internal collaboration?

Internal social experience… Hmmmm… Roberto Tagliabue mentions “tools to find people to challenge”. What types of internal challenges do large corporations have? (No, I don’t mean P&Ls, power struggles, Chief Legal Counsels with martinis and pinky rings…) Sales competitions/promotions? Productivity/Top User contests? Office sports pools? Trivia contests? A start to powerful internal communities?

Just tossing out the first ideas that popped into my head.

Great interview and videos Sam.