Comments on: Social Media monitoring for free

By: Qualche appunto in tema di social media | S.T.

Qualche appunto in tema di social media | S.T. — Sat, 02 Aug 2008 13:10:12 +0000

[…] Fabio Malagnini sul suo Dr.Stupid) da seguire per ottimizzare la propria presenza online, chi ha proposto la formula chiavi in mano per monitorare efficacemente l’universo SM e chi, […]

By: Paula Thornton

Paula Thornton — Wed, 16 Jul 2008 23:00:29 +0000

All the well-deserved Kudos acknowledged, I’m far more impressed by the ‘making the industry better as a whole’ that this represents. Clearly an artifact of ‘abundance’ thinking rather than ’scarcity’ thinking. That reflects well on the company (transference).

By: Kristin Davis

Kristin Davis — Wed, 16 Jul 2008 22:00:31 +0000

Awesome post. Especially love the art — really well done.

By: Yura

Yura — Wed, 16 Jul 2008 06:29:43 +0000

You can also use Google Alerts to track mentions. I like how I can get emails once per week on certain phrases.

By: Lyn Mettler

Lyn Mettler — Wed, 16 Jul 2008 02:21:30 +0000

This is a great post. I monitor mentions for my clients, but have never given much thought to not just measuring them quantitatively, but qualitatively, as well. Great tips to start that direction.

By: Paul Biggs

Paul Biggs — Wed, 16 Jul 2008 00:27:23 +0000

Thanks for the hat-tip Sam!

You’re right, the hardest thing to measure is the more subjective side of the social media sphere: tone. Computers don’t really get irony, embellishment, or smiley faces. I know the big machines like Nielsen use some pretty heavy algorithms to try and weed that out, but you have to add human touch.

Where this stuff gets really interesting in my book is when it gets predictive. Having some — ACTIONABLE — barometers to know where the conversation is headed, not just where it’s already happened. I have some pretty wild ideas for PPC and content networks, among other channels (as do some of the vendors who have me under NDA!).

By: James Hipkin

James Hipkin — Tue, 15 Jul 2008 22:54:03 +0000

Very cool Sam. It’s nice to see your inner direct marketer come to the surface

By: David Alston

David Alston — Tue, 15 Jul 2008 19:36:01 +0000

Great post Sam. The goal for every brand owner - find a way to get started. Listening happens for every other channel (phones, emails, retail etc..) so consumer generated online conversations are the natural next step.

Start with general listening and perhaps evolve to “target listening”.

Cheers. David

And thanks for the Radian6 mention as well. Always appreciated.

By: Oliver Marks

Oliver Marks — Tue, 15 Jul 2008 15:42:08 +0000

This is useful Sam, Thanks!!

By: Michael Buckbee

Michael Buckbee — Tue, 15 Jul 2008 14:48:12 +0000

You might want to check out Watchlister - http://www.watchlister.com - If you’re on a Mac you can get a free account by signing up now and get quite a ways down the road to quickly automating steps 1 to 3 in your Volume of Mentions category.

We don’t yet have a weighted vs. non-weighted graph, but I’ll put it in the development queue.