1. Ed Brill

   Posted July 22, 2008 at 5:34 am | Permalink

   I fell victim to the “viral video” scam yesterday. Our agency in the UK produced one and sent it along (via Facebook e-mail, of all places) to ask me to include it in my “group”. I put it on my blog instead. In a moment of weakness, I congratulated the regional marketing department for getting something done. 35 comments later, it’s clear that the latest “viral video” tick box is a failure. But hey, it’s had 800 views on YouTube in 24 hours, what a hit!!!

   
   
2. Ben Carcio

   Posted July 22, 2008 at 5:43 am | Permalink

   Love the no words post. I tried a no bullets investor presentation. They didn’t get it, or the company I pitching for that matter.

   
   
3. sam

   Posted July 22, 2008 at 5:44 am | Permalink

   @Ed 800 “crap I watched that p.o.s.” clicks? Just think if qualitative metrics joined the quantitative metrics. Marketing would be interesting then, eh?

   
   
4. ethnicomm

   Posted July 22, 2008 at 6:08 am | Permalink

   Problem with being leading edge is that everyone is behind you! The vast majority of businesspeople just don’t get it. They’re comfortable in their zone and won’t get out until they are forced out due to a drop in market share. Reacting to a loss allows them to invest heavily to recapture share. It seems harder to get them to spend to ensure that they don’t lose share in the first place!

   
   
5. Tim

   Posted July 22, 2008 at 10:52 am | Permalink

   Great visual, love it. Thanks a lot!

   
   
6. Murphy

   Posted July 22, 2008 at 7:08 pm | Permalink

   I can hear the dull roar just looking at it.

   *applauds*

   
   
7. Jeremy Thomas

   Posted July 23, 2008 at 11:17 am | Permalink

   Awesome Sam. What application are you using for “Social Monitoring”?

   
   
8. sam

   Posted July 23, 2008 at 11:21 am | Permalink

   @Jeremy, I use free apps. Yahoo pipes, netvibes. Homegrown stuff. No need for more right now.

   
   

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