Go Big Always

The big Marketing mess

Published in Productivity on July 22, 2008

Things people have said about this post

From Ed Brill on July 22nd, 2008 at 5:34 am

I fell victim to the “viral video” scam yesterday. Our agency in the UK produced one and sent it along (via Facebook e-mail, of all places) to ask me to include it in my “group”. I put it on my blog instead. In a moment of weakness, I congratulated the regional marketing department for getting something done. 35 comments later, it’s clear that the latest “viral video” tick box is a failure. But hey, it’s had 800 views on YouTube in 24 hours, what a hit!!!

From Ben Carcio on July 22nd, 2008 at 5:43 am

Love the no words post. I tried a no bullets investor presentation. They didn’t get it, or the company I pitching for that matter.

From sam on July 22nd, 2008 at 5:44 am

@Ed 800 “crap I watched that p.o.s.” clicks? Just think if qualitative metrics joined the quantitative metrics. Marketing would be interesting then, eh?

From ethnicomm on July 22nd, 2008 at 6:08 am

Problem with being leading edge is that everyone is behind you! The vast majority of businesspeople just don’t get it. They’re comfortable in their zone and won’t get out until they are forced out due to a drop in market share. Reacting to a loss allows them to invest heavily to recapture share. It seems harder to get them to spend to ensure that they don’t lose share in the first place!

From Tim on July 22nd, 2008 at 10:52 am

Great visual, love it. Thanks a lot!

From Straffe visual: big marketing mess - Communicatiemannen on July 22nd, 2008 at 2:16 pm

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