Twitter: A two-way social computer?
Ok, not Twitter but something Twitter-like. Twitter is nice because it strips everything away and focuses 100% on people and the economy of interaction (140 characters in a box, the end).
Twitter as social network
As social networks are driven my motivated interactions, the best thing about twitter is how efficient it is. There’s not a drop of complexity.
- No pages
- No pull-down menus
- No save, save as, open or print
- No add-ins, modules, or macros
- No “To,” “CC” or “BCC” lists
- No groups, directories, or walled areas
- No need to use the same client
Twitter is as smart and useful as the network of people you build within it. Forrester’s Jeremiah Owyang and Charlene Li like to call it their social computer. Stay connected to smart people, have a smart social computer.
While even the esteemed Twitterari enjoy efficient, rich communication through their social network, those same people often turn around and are stuck sending old-fart email around their company. Their social network consists of the few people they know on their email mailing list. There’s no internal Twitter-like communication. But, hypothetically, your company could be a kick-butt social computer, too. You’re all on the same basic mission and actually a social network by definition.
The two-way social computer
There are two hard drives in the two-way social computer. (1) Your social network, and (2) your company. You might only have one box for both. Type your question, answer or complaint and you get response from both hard drives. I see this happening already in the big Twitter packs of employees banding together around the corporate provisioned software in order to take part in the flow.
There are times I may want to put 140 characters in the box and expose it to only one hard drive or the other. Either way, I’d get different but equally powerful benfits.
Can you envision a dual-drive social computer? Or do you think one drive will always be a 512k?