Sam,
In a particularly good Forrester report, I quoted Laurie Heltsley, the Director of Computers and Communications Services at Proctor and Gamble, who told me that the very term “deploy” conjures up images of combat, which works against the idea of collaboration. So they don’t deploy software, they offer great solutions. Seemed like a subtle point at first. But it reflects a really thoughtful realization about collaboration and IT — one that is exactly in harmony with your depiction.