Comments on: We will make you use this social software

By: Bill Arconati from Atlassian

Bill Arconati from Atlassian — Mon, 09 Mar 2009 16:55:37 +0000

Any top-down approach is subject to the “We will make you work in this social software” problem. You could replace the IT guy in the picture on the left with a picture of your VP Marketing and it would have the same outcome.

By: Gil Yehuda

Gil Yehuda — Wed, 04 Mar 2009 19:50:24 +0000

Sam,
In a particularly good Forrester report, I quoted Laurie Heltsley, the Director of Computers and Communications Services at Proctor and Gamble, who told me that the very term “deploy” conjures up images of combat, which works against the idea of collaboration. So they don’t deploy software, they offer great solutions. Seemed like a subtle point at first. But it reflects a really thoughtful realization about collaboration and IT — one that is exactly in harmony with your depiction.

By: Abbie Kendall

Abbie Kendall — Wed, 04 Mar 2009 19:33:11 +0000

In the 21st century, why would any company let IT dictate the selection of social software? That’d be foolish …