Sex will happen | it's how you get there
January 31st, 2008

What’s your idiot-proof box?

Want everyone to use your software? Make an idiot-proof box. All successful and disruptive technology has one. I’m not sure why this is such a hard lesson for many companies. Idiot-proof boxes need zero training. People are busy and stressed, just give us our idiot-proof box and keep our heart-rate and time to a minimum.

Winner of the most disruptive idiot-proof box has to be Google.

Email’s idiot proof box is “send,” although it’s also the winner of the worst idiot proof box, “reply all” (the scariest button on a computer).

Instant messaging has had the same UI from the beginning. Here’s your idiot-proof box: write something and we get it instantly.

Twitter took a page from Instant messaging book but put a cap of 140 characters on they’re idiot-proof box. “Tell us what you’re doing, just keep it short, we’re busy.”

Blog and wiki software’s idiot-proof box is the “publish” and “edit” buttons, respectively.

YouTube’s explosive growth is connected to their idiot-proof box. Just cut and paste.

Firefox’s idiot-proof box is their tabs.

I just joined Seesmic yesterday and their idiot-proof box seems to be their red record button.

And then there’s the iPod. It’s idiot-proof box is more of a wheel but it changed the whole company’s destiny.

 

Thanks for reading.

If you enjoyed it, we'd really appreicate you sharing with your friends.

del!Bookmark it Digg! Digg it Email it Stumble it
Reading: What’s your idiot-proof box?Tweet about this post Subscribe to our RSS feed